Fixed Cost
2. Business has a cost < Variable Cost (Other Costs: Sociable Cost, Opportunity Cost, Regrettable Cost by Tobin like wars)
3. Business as a consequence - should be desirable
Principles:
Demand and Supply Analysis
Df = Demand Function = D = F(P) (The line/curve in the graph)
- Pf = Price Function
- Pf ↑ Df↓ - D varies inversely with P, ceteris paribus (with other things the same)
- Normally:
- Price is in Y axis - independent
- Demand is in X axis - dependent in the variable Y
Other Determinants of Demand
1. Income - measure of ability to buy/purchasing power
- Prosperity
- ↑ Employmet Level
- ↑ Business Profit
- ↑ Income Levels
- ↑ Demand
- Depression
- ↑ Unemployment Level
- ↑ Business Losses
- ↓ Income Level
- ↓ Demand
4. Personal Characteristics of the Buyer
- Age
- Gender
- Religion
- Income Class (A, B, C, D, E) NOTE: here in the Philippines majority is C,D,E
5. Government Policy
- Taxation of sin or vices (i.e. excise tax)
- S varies directly with P, ceteris paribus
- P↑ S↑
- P↓ S↓
1. Technology
- T↑ S↑
- T↓ S↓
2. Government Policy
- Deregulation/Liberalization/Deomonopolization - S↑
- Regulation - S↓
- Prosperity - S↑
- Depression - S↓
4. Taxes and Subsidies
- Taxes - cost of doing business - S↓
- Subsidies - assistance to business; consensual rate of interest on borrowed funds - S↑